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CannTrust And Well.ca Partner On Cannabis Education Portal


As interest and confusion over cannabis continues to grow two brands have partnered to launch a new online educational portal.
CannTrust [TCO] and Well.ca [TCO] are working together to provide consumers across Ontario online resources about cannabis, with additional provinces to launch soon.

Well.ca will serve as a resource and education centre for those interested in exploring medical cannabis, leveraging content, insights and expertise from CannTrust’s medical business. CannTrust services more than 70,000 medical cannabis patients and has earned the trust of health care professionals across the country.

“Our goal is that every Canadian has access to credible, balanced information and advice about medical cannabis,” says Peter Aceto, CEO of CannTrust. “At CannTrust, the medical market has always been our primary focus and this relationship with Well.ca further establishes our commitment to leading innovation and our belief in the powerful medicinal value of cannabis.”

Interested Canadians will be directed from the Well.ca website to O Cannabis (OCannabisClinic.com/well) to schedule a virtual consultation with a nurse educator to determine if medical cannabis is an appropriate treatment option. Patients who receive a medical document can then register with the Licensed Producer of their choice to purchase medical cannabis.

Who wins and loses in the CannTrust And Well.ca partnership?

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The above represents other recent changes in the communications and public relations industry across Canada.


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