Indigo appoints Samantha Taylor to Chief Marketing Officer

Retailer Indigo has promoted Samantha Taylor to Chief Marketing Officer (CMO), effective immediately.  In the role Samantha will be responsible for all aspects of marketing both online and offline.  She first joined Indigo in 2014 as Vice President of Marketing; then promoted to Senior Vice President Marketing, Loyalty & Customer Insights in 2016.

Before that she was with Mattel for in various senior roles including Director of Sales and Consumer Products.

What this means for Indigo?

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The above represents other recent changes in the communications and public relations industry across Canada.