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Canada Life Appoints Jeff Marshall To Newly-Created Chief Digital Officer


As three iconic financial organization united to form Canada Life [TCO] last month, the organization has announced today the appointment of Jeff Marshall to the newly created role of Senior Vice-President, Chief Digital Officer, Canada, effective May 13.

Jeff will be responsible to lead the development and execution of Canada Life’s digital strategy and will play a key role in further developing its digital talent and capabilities to drive innovation and growth. He will work to accelerate Canada Life’s digital initiatives to deliver a world-class customer experience.

Jeff will be based in Toronto and will report to Fabrice Morin, Executive Vice-President, Canadian Operations, Canada Life [TCO].

Prior to the move Jeff was Chief Product and Marketing Officer at Street Capital Bank of Canada.  Before that he held senior positions at Scotiabank, including SVP, Digital Banking – Canada. He also held several senior positions as Loblaw; and TD Waterhouse

What this means to Canada Life?

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The above represents other recent changes in the communications and public relations industry across Canada.