As three iconic financial organization united to form Canada Life [TCO] last month, the organization has announced today the appointment of Jeff Marshall to the newly created role of Senior Vice-President, Chief Digital Officer, Canada, effective May 13.
Jeff will be responsible to lead the development and execution of Canada Life’s digital strategy and will play a key role in further developing its digital talent and capabilities to drive innovation and growth. He will work to accelerate Canada Life’s digital initiatives to deliver a world-class customer experience.
Jeff will be based in Toronto and will report to Fabrice Morin, Executive Vice-President, Canadian Operations, Canada Life [TCO].
Prior to the move Jeff was Chief Product and Marketing Officer at Street Capital Bank of Canada. Before that he held senior positions at Scotiabank, including SVP, Digital Banking – Canada. He also held several senior positions as Loblaw; and TD Waterhouse
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