Survey Says…Snapchat Still Has Appeal Among Gen Z


SurveySnapchat continues to try and find its full power in a crowded field of social networks.  While the company continues to see an exodus of management there still might be hope for a strong user base.

A new survey shows that Snapchat is still the favorite social platform among Gen Z — not the top app, but still has some popularity.   According to a survey conducted by Piper Jaffray shows:

  • The survey reports that while Snapchat was the favorite social platform, Instagram beat out Snapchat in monthly users among Gen Zers
  • Snapchat’s daily active continues to fall, and has been long-surpassed by Instagram.
  • Even as Snapchat’s user base continues to shrink, it’s still cited among teens as their favorite platform, according to a new survey of Gen Zers.
  • 8,000 teens surveyed by investment firm Piper Jaffray, 41% named Snapchat as their favorite social platform
  • Snapchat’s number of daily active users has shrunk down to 186 million, Instagram’s user base is continuing to grow, and has surpassed 500 million
  • Facebook popularity among teens is also continues to dwindle, only 36% of teens reporting that they use Facebook at least once per month, compared with 52% who said they use it monthly back in fall 2016.
  • Twitter and Pinterest were also in the ranks, but way behind Instagram and Snapchat
  • 44% of teens said they use Twitter at least once per month, while only a quarter of those surveyed say they use Pinterest

Marketers will be interested to learn that 80% of female teens are using online influencers as a starting point to discover new beauty trends, so it’s easy to see how Instagram has become such a major part of teens’ time spent online.