Knowledge about the human body continues to be a mystery to many, Diva is looking to break the stigma on periods by launching a new North American campaign, dubbed Inner Revolution. The goal of the new campaign is to create more positive conversations around periods and to raise awareness about alternative menstrual products.
As part of the campaign, a brand overhaul was conducted that cut through period standards and clichés and encourage people to “join the Inner Revolution.” The advertising campaign kicked-off with a Times Square takeover on Monday, February 25, followed by TV, print, out of home, radio, social and digital ads across North America.
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