With over 200 quality retirement communities across Quebec, Ontario, Alberta and British Columbia, Chartwell Retirement Residences is looking to take its brand to new heights. As part of their evolution, Chartwell has appointed a new advertising agency of record (AOR).
As Canada’s aging population hits a new high, it is expected the demand for seniors housing will surge over the next 15 years. A competitive bid process was conducted for an agency partner that could deliver a compelling brand strategy, along with creative development and execution, media planning and buying, and digital optimization.
Part of the work done will include the rolling out of a national advertising campaign later this year.
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