One of Canada’s largest financial institutions, RBC has appointed Nikki Hawke to the role of Director of Marketing, Home Equity Finance. In the role Nikki will lead a team responsible for multi-channel marketing efforts within the Home Equity Finance division. Part of her mandate will including delivering marketing and business goals across acquisition, growth, retention and sales force enablement for RBC’s mortgage business.
Over her 10+ year career in the marketing industry Nikki has also served as Chief Marketing Officer at The Exchange Lab; Director, Marketing and Communications at JUICE Mobile; and Director, Marketing, Nelvana (Corus Entertainment)
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