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Gah-Yee Won Appointed Director, Global Media & Marketing Science At Scotiabank

Gah-Yee WonGah-Yee Won continues bring more value to Scobianbank and was recently promoted to Director, Global Media & Marketing Science.

Prior to the promotion she was Director, Global Digital Marketing Strategy. In that role she was accountable for innovative marketing programs and projects that support the business goals of key marketing partners across the bank. Her role also involve helping to raise the digital IQ of the marketing partners and other key stakeholders, bringing to bare a rich storehouse of thought leadership on digital trends and technologies by hosting digital marketing innovation days.  Before that she spent a few years at MediaCom Canada as Director, Digital Strategy; and also Digital Account Director. Gah-Yee also spend 6 years at ZenithOptimedia in various roles including Director, Digital Activation.

What this means to Scotiabank?

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The above represents other recent changes in the communications and public relations industry across Canada.