Consumer packaged goods (CPG) company Maple Leaf Foods has appointed Jessica Armstrong to the role of Vice President of eCommerce. In the role Jessica will responsible and manages the strategy for our Ecommerce platform and clienteling application. She will also identify and prioritize Ecommerce initiatives that will be aimed at improving the customer experience, maximize site sales & conversion, and increase customer satisfaction for Maple Leaf Foods .
Prior to the move she was Director, Digital-eCommerce & Omni-Channel at Unilevel. While there she also held roles including Senior Digital-eCommerce Team Lead; and eCommerce Team Lead. Before that she was with Kimberly-Clark in various roles.
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