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Can “Juliet” Chat Its Way To New Digital Revenues For WestJet?

WestJetAs Canadian airline WestJet looks for new ways to make the customer’s journey easier the brand recently launched its own chatbot using Facebook Messenger. Juliet is the name of the brand’s chatbot which is available in English and French and enables travellers to easily manage many aspects of their trip including destination inspiration and discovery, flight booking and day-of travel information.

According to Alfredo C. Tan, WestJet Chief Digital and Innovation, this is just the start and there will be more functionality, features and capabilities to Juliet including availability on different platforms and voice interaction.