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Tempers And Texts Taint Acquisition Of JUICE Mobile, Yellow Pages Fired [Updated]

Back in March 2016 Yellow Pages Group (YPG) had acquired JUICE Mobile for $35M, it was the right time to sell as the programmatic advertising business was going through a major shift.  It was also the kind of deal that Profectio expected was going to happen very soon for JUICE MOBILE or one of its competitors. JUICE Mobile was founded by Neil Sweeney and the deal gave him a successful exit and a nice pay day.  Rumours surfaced that some of the JUICE staff were fired from YPG’s. Since Profectio did not have confirmation of the circumstances around the this we did not publish the story.  That all changed today as CBC published an article about some very surprising details surrounding YPG, JUICE Mobile and Neil Sweeney.


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[Content protected for PRO, PRO Plus, Corporate, Corporate Plus members only]. Login above to access this content or register here UPDATE – Since the original posting of this article we have received a letter from a law firm representing parties involved in this situation and have altered the story.  We have confirmed that CBC has also taken steps to alter their article.

 


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