From stock boy to stock owner, James Connell has been a key figure in helping to create and grow Roots into an international retail brand. Recently Roots gave James his forth promotion in his 20+ year career, he originally joined in 1997 as a Stock Person. James Connell has been promoted Vice President Ecommerce & Customer Experience. In the role he will be responsible for omni-channel and ecommerce programs, revenue growth, deployment, operations and strategies: omni-channel technology
Prior to the promotion he was Vice President Ecommerce & Marketing where he was responsible for marketing programs and strategy: branding, customer acquisition, CRM, SEO, email, affiliate marketing, in-house creative agency services, corporate marketing partnerships, agency and public relations.
Other roles James has held include Senior Director of Ecommerce, Digital Marketing and New Media; Manager, New Media & Ecommerce.
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