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Exclusive: Lara Skripitsky Appointed Digital Officer At McDonald’s Canada

McDonald’s Canada has appointed Lara Skripitsky to the role of Digital Officer, her prior role was Senior Director, Head of Digital. As part of Lara’s new role she continue to drive growth for McDonald’s digital business through the restaurants various technologies including apps, virtual goods and web initiatives.

Lara’s past roles include Director, Digital Marketing at Johnson & Johnson; Director, Marketing & Programming, Broadband Entertainment at Rogers Communications [Rogers]