As Sebastian Professional aims to bring back one of its successful campaigns from last year the brand has turned to VIBRANT Marketing to help with the campaign creation and execution. The SHARE YOUR SHAPER campaign returns in 2018 as the brand continues to build momentum in the Canadian market, offering both Canadian stylists and consumers the chance to show off their unique styles for the chance to win the ultimate trip to L.A. – the headquarters of the brand.
Their goal for this year was to expand upon last year’s success and create a better experience while maximizing engagement for both customers and consumers.
Both stylists and consumers across Canada are encouraged to take a photo of their SHAPER hair style, share the photo on Instagram using the hashtag #ShaperContest, and tag the consumer or stylist that created the look. That individual will then be entered into the contest for a chance to win a weekly gift basket or the grand prize which consists of roundtrip airfare and accommodation for three days, two nights in Los Angeles, California for them and one friend, as well as $1000 spending money.