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M&K Media Adds Two In Toronto

By Dave Forde / March 27, 2018

As they continue to solidify new clients, M&K Media [Marketplace Listing] has announced the addition of two new team members to the media buying and planning agency’s roster.

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As A Brand, Is Social Media Still A Viable Advertising Option?

By Dave Forde / March 26, 2018

Facebook, Google, and Twitter have been called into question as to their part in the Russian meddling with the US election; George Soros said during his speech in Davos that Facebook and Google’s days are numbered; Marc Benioff, CEO of Salesforce said that Facebook should be regulated like the cigarette industry. Readers have been writing in wondering whether social media is still a viable advertising option for brands looking to engage with their target audience.

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Should We Hire A PR Agency Or Use A Newswire Service?

By Dave Forde / March 20, 2018

What is the difference between a company using a Newswire service vs. hiring a public relations (PR) agency? The difference between using a Newswire service vs hiring a PR agency is the degree of personalized communication that you would receive for your announcement. A newswire service is great for a mass communication approach, and for distributing press materials to certain industries. A newswire service is able to reach a plethora of media contacts with not much effort.

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Rangle Appoints Michael Howatson As Executive Creative Director

By Dave Forde / March 13, 2018

Toronto-based Rangle has announced the appointment of Michael “Howie” Howatson as its new Executive Creative Director.   In this role he will work with the agency’s clients adding creative services and a design thinking approach, to transform how companies tackle their biggest digital business opportunities.  He will be growing

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Children’s Hospital Foundations for Children’s Miracle Network Champions presented by Walmart Canada program

By Dave Forde / March 13, 2018

As the look to raise awareness for support for Canada’s Children’s Hospital Foundations (CCHF) the health organization recently launched its latest campaign presented by Walmart Canada. The program celebrates children and their remarkable stories of care from hospitals across Canada, to showcase the significant impact the hospitals have in each of their communities in order […]