Helen of Troy Canada recently launched an integrated digital campaign for Braun thermometers consisting of video, social media, programmatic and digital advertising targeting experienced and soon-to-be parents.
The commercial features a cute baby while the narrative focuses on key product features of accuracy and reliability to instill confidence in parents. Given that 80% of thermometers are planned purchases, the video will be disseminated via an online media buy through a mix of programmatic ads targeting parents and social media partnerships with 10 influencers across Canada.
The integrated digital marketing campaign launched last week and runs until March 15, 2018. The 15-second pre-roll video can be viewed above.
Agencies Behind Braun Campaign:
- Strategy and Creative Development: Riddoch Communications
- Media Buying: Media Dimensions
- Public Relations: DV Communications
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