Disney-Fox $52B Acquisition Brings More Competition To Bell, Rogers And TELUS

BY: 

Dave Forde
December 14, 2017


It is official, the world woke up to the announcement that Disney has confirmed its acquisition of the 21st Century Fox’s entertainment assets for $52.4 billion this morning. This is a huge move on the part of Disney who also confirmed plans to add its own online streaming service earlier this year, Disney also announced it would no longer stream its massive video library on Netflix service after the end of 2018.

The War For Viewers Has Just Begun

Video is hot! Every major brand, publisher, social media platform, and teleco are all jumping into the space with both feet. Video has become accessible EVERYWHERE, from smartphones, tablets and televisions, and of course this means consumers are able to consume the content they want instead of the traditional way where telecommunications companies made us pay monthly fees for bundled packages.  Over the next year we will see more options for video content.

Bell, Rogers And TELUS Will Feel Impact Of Disney Deal

After news of the acquisition hit the streets, shares of Netflix were trading up 2.37% at $192.38. However here in Canada it was a different picture for Canada’s three largest telecommunications companies. Bell Canada was down $0.44 ($61.64 CAD); Rogers was down $0.01 ($65.04 CAD) and TELUS also down by $0.58 ($48.02 CAD).  When the Disney service does become available for Canadians this will be bad news for the trio of Bell, Rogers and TELUS as it will be more competition as they struggle to find their place on consumer’s screens.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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