As they continue on what has been a strong year so far with steady growth, Cue Digital Media (Marketplace Listing) has been selected as the exclusive advertising sales representative in Canada for Crackle, the ad-supported streaming network from Sony Pictures Television Networks.
As part of the new deal, Cue will represent the AVOD service’s entire Canadian portfolio of premium and curated content including popular
TV series, blockbuster feature films and originals.
Jason Sorger, Crackle’s Vice President, Global Distribution, Partnerships and Digital Networks, said: “As we continue our expansion in North America, our new exclusive relationship with Cue Digital Media, a leader in the ad sales community, will serve us well. They will work with us to build on our relationships with existing and potential ad sales and develop customizable programs that suit their needs in a highly competitive media environment.” He added: “For so many reasons, Crackle is an attractive proposition to both consumers and advertisers and in a world where SVOD and cable services continue to drive up the price of consumers’ personal bundles, a service like ours, which is completely free, matters more than ever.”
Crackle is available in Canada on a wide variety of platforms including connected TVs, mobile devices, video game consoles and online.