We broke the story earlier today that Corby Fine had given his notice to Rogers as he was opted to say goodbye to Canada’s largest communications company numerous readers started to guess and wonder what his next move would be. It is now official, Corby has been appointed Vice President of Digital Commerce at CIBC. In the role he will lead the development of the CIBC Digital Commerce strategy, including search engine optimization, relationships with third-party providers, and ongoing improvements to the functionality of CIBC.com and mobile and tablet advances. He will also will lead both the technical and business aspects of a successful digital commerce business; full P & L responsibilities and web analytics.
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Corby will start with CIBC effective May 8, 2017.