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As Globe + Mail Searches For Revenue, Saunders Announces More Changes To Ad Team

Marketer of the Year

What a difference a year can make, we have seen the Globe and Mail go through a number of changes over this last year, and some we have covered here and here, and here to name a few.  The national newspaper also recently through another round of departures over the last month as they continue to streamline their operations and become more efficient and financially healthy.

Andrew SaundersAndrew Saunders, Chief Revenue Officer recently sent out a memo detailing the latest changes as the newspaper looks to “become a more customer focused organization.”  A new Creative Agency has been formed within the Globe which is a consolidation of their custom content, marketing services and brand insight teams under one unified group. Working with the advertising team, the group of 30+ will support their consumer sales, consumer marketing and event management teams in developing the creative excellence that will be required for them to meet their business priorities.

Jon Banack has been appointed  Managing Director of the Creative Agency. In the role Jon will work closely with members of the revenue and editorial departments.  Prior to joining the Globe and Mail, Jon was Founder, Managing Director & Chief Marketing Officer of Play Hard Marketing. Prior to creating his own agency, he established an in-house creative agency for Spin Master Ltd, where he led the development and implementation of all their integrated marketing communication campaigns across print, broadcast, digital and social media.

Adrian Norris will take on the role as Creative Director for the Studio and report to Jon. Adrian will manage the creative and design process and will manage the web design and the ad studio teams.   Sean Stanleigh will continue to take the lead role and responsibility for developing the content strategies for our custom content and branded content initiatives.  He will continue to manage the custom content group as the Managing Editor, Custom Content Group and will now report directly into Jon.

The Advertising’s Brand Insight Group which is led by Irene Corke will also report into Jon.   The group’s responsibility is to deliver audience insights, pre-sales support, directing media recommendations and leading proposal development to meet defined business needs. 

With these changes in place, Raymond Smith and Michael Grier have left The Globe and Mail.


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