7-Eleven Day’s Social Media Gets Hijacked For Reverse 7-Eleven Day

BY: 

Dave Forde
November 4, 2016


reverse-7-eleven-dayOn Monday, November 7 (11/7 – the reverse of 7-Eleven’s 7/11 birthday), 7-Eleven will be hosting a unique event to celebrate their birthday in reverse. As they lead up to the big day, the brand will they will be hijacking their own social media accounts to sporadically posting reverse messages, flipped around images and even turn their logo inside out to have a little fun!

In celebration of Reverse 7-Eleven Day fans can participate in multiple ways. On November 7, Slurpee enthusiasts across the country are encouraged to wear their clothes backwards at any 7-Eleven store to receive a free medium Slurpee. In addition to the free Slurpee, fans are invited to upload pictures of their backwards outfits to Twitter, Instagram and Facebook with the hashtag #Reverse711.

Slurpee with 7Rewards App and get two stars toward their seventh cup free. Download the 7Rewards App in the app store or at 7Rewards.ca.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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