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Watercooler: Post Acquisition, JUICE Squeezes Out Some Staff


Yellow Pages GroupWe have had several reports over the last week that programmatic player JUICE Mobile has had a few layoffs of late.

This isn’t really much of a surprise when you consider the timing of JUICE being acquired by YPG for approximately $35 million. So what does this have to do with layoffs?

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Despite having numerous challenges over the last few years that we have been covering them such as here and here, the organization has a number of staff that are in sales and technical roles.  Not add on the head count from JUICE Mobile and you will have some double roles which is never good for the bottom line.  Usually when a company is acquired and a press release is issued there is some mention that company founders and all staff will make the transition to the acquiring company but not in this case.

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