Rivet Rebrands As FCB/SIX, Expands In Montreal

BY: 

Dave Forde
June 14, 2016

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FCB-SIX_group1As they continue to rebuild the agency, Rivet is rebranding as FCB/SIX and expanded in Montréal, opening a second office to better serve clients in English and French Canada.

Rachelle Claveau will continue to head up FCB Montréal, FCB/SIX in Toronto and Montréal will be managed by President Andrea Cook and will operate independently with separate structures, clients, locations and teams.

The “SIX” refers to six key moments of connection the agency has identified in customer engagement, and was selected to represent the agency’s approach to focusing client energy and dollars to the places that count the most.

In Montréal, FCB/SIX will be focused on and is well positioned for future growth and development of national accounts, Quebec-based businesses, and French-language companies.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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