Perry Di Iorio Tapped As Director Of Sales At Xaxis

BY: 

Dave Forde
April 13, 2016

Perry Di IorioAs they aim to expand their market share in Canada, programmatic vendor Xaxis has appointed Perry Di Iorio as Director of Sales, Canada. In the role, Perry will be responsible for driving new business in both the English and French-language Canadian markets with a focus on developing direct client relationships as well as growing sales within the extended WPP family. In addition to Xaxis, he will play a central role in building momentum for both Xaxis’ performance business, Light Reaction, and its native advertising unit, plista.
With almost two decades of experience in the Canadian digital advertising industry some highlights of Perry’s career include helping launch ESPN in Canada as director, sales and marketing at Crucial interactive. He also played a key role in the successful debut of the SportsNet digital platform as manager, interactive sales at Rogers Media.

Prior to joining Xaxis, Perry was a sales consultant for Readers Digest where he assisted in the re-launch of the iconic magazine brand’s digital properties. He was Director of Business Development for TC Media.

Fun Fact: Before getting into the advertising industry, Perry at one point worked as the head waiter at Montreal’s first exclusive Cheesecake Espresso bar called Franny’s on Monkland Street in NDG, one of the early hipster neighborhoods.


Your organization needs the best talent

Let Profectio help you!


Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>