LoyaltyOne (subsidiary of Alliance Data Services) has appointed Andrew Zimakas as their new Senior Vice President (SVP) of Strategy. As part of the role Andrew will develop, execute company initiatives and goals. He also joins LoyaltyOne’s Executive management team led by Bryan Pearson, President and Chief Executive Officer.
Prior to joining Andrew served as SVP & Chief Marketing Officer at Tangerine Bank (formerly ING DIRECT Canada) where he played a key role in helping the financial institution transform itself to becoming an everyday bank used by Canadians.
Before that he was Partner & Brand Advisor at LEVEL5 Strategy Group; Managing Director at Brand Finance Canada and VP Marketing and PR, Americas at Travelex.