L’Oréal Paris Canada Taps Cossette As Digital Agency For Canada

BY: 

Dave Forde
February 29, 2016

L'ORÉAL CANADAInternational beauty brand L’Oreal Paris has selected a new digital agency of record for Canada.  After an in-depth agency review, L’Oreal Paris has named Cossette as its digital agency.

As part of this new assignment, Cossette will provide L’Oréal Paris Canada with strategic and technological support for web platform optimization, content development or consumer relationship management.

The agreement is founded on a new partnership model where Cossette will be compensated based on results.  Marketel McCann Erickson will remain as the branding agency of record; and media agency of record, MEC Canada.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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