L’Oréal Paris Canada Taps Cossette As Digital Agency For Canada

L'ORÉAL CANADAInternational beauty brand L’Oreal Paris has selected a new digital agency of record for Canada.  After an in-depth agency review, L’Oreal Paris has named Cossette as its digital agency.

As part of this new assignment, Cossette will provide L’Oréal Paris Canada with strategic and technological support for web platform optimization, content development or consumer relationship management.

The agreement is founded on a new partnership model where Cossette will be compensated based on results.  Marketel McCann Erickson will remain as the branding agency of record; and media agency of record, MEC Canada.