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L’Oréal Paris Canada Taps Cossette As Digital Agency For Canada

By Dave Forde / February 29, 2016

International beauty brand L’Oreal Paris has selected a new digital agency of record for Canada.  After an in-depth agency review, L’Oreal Paris has named Cossette as its digital agency. As part of this new assignment, Cossette will provide L’Oréal Paris Canada with strategic and technological support for web platform optimization, content development or consumer relationship management. The […]

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3 Things To Expect From Rory Capern, Twitter Canada’s New Boss

By Dave Forde / February 24, 2016

With over 15 years of experience in the Canadian digital advertising industry Rory Capern has now entered a new club.  Rory has been hired as the Managing Director of Twitter Canada where he will oversee all operations and sales for the Canadian division of the social network.  This is Rory’s first time running a major […]

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FundThrough Appoints Mitch Solway As VP Of Marketing

By Dave Forde / February 23, 2016

Toronto-based FundThrough has announced the appointment of Mitch Solway as the startup’s new Vice President of Marketing. In the new role Mitch will be responsible for customer acquisition and business growth. He is also responsible for growing the company’s team by attracting the best talent in the industry, and building the FundThrough name through integrated branding, […]

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Empire Communities New Mobile App Delivers Digital Inside Look For Home Owners

By Dave Forde / February 12, 2016

The home building industry has not always been the fastest to embrace new technologies, but Empire Communities has done a first in Canada.  The national home builder has launched a web application that allows consumers to create their own personalized video showing how they will enjoy their home ownership experience at Empire Avalon, a new master-planned low-rise […]

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Glenn Hollis Appointed SVP & CMO At Manulife

By Dave Forde / February 11, 2016

Manulife has announced the appointed of Glenn Hollis as Senior Vice-President and Chief Marketing Officer, Canadian Division for Manulife. Reporting to the President and CEO of Manulife Canada, Marianne Harrison, Glenn will also be a member of the Canadian Division Executive Leadership Team. Prior to the move, Glenn was with Level 5 Strategy Group as a Senior […]

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Porsche Cars Canada Hits New Speeds With New Marketing Director

By Dave Forde / February 11, 2016

Margareta Mahlstedt-Karayiannis has been appointed the new Director of Marketing at Porsche Cars Canada, effective February 22, 2016.  Margareta will carry the torch from incumbent Alexander Schildt, who is returning to Germany in early March.   In the role she will handle all aspects of marketing including planning, brand and product management. Prior to the move […]

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Ariad Health Adds Two, Promotes One In Toronto

By Dave Forde / February 1, 2016

Ariad Health (a division of Ariad Communications) has added two new faces to their Account team and has also promoted one of their own to a new position. Caroline Goodman has been promoted from the role of Senior Account Director to Senior Strategic Planner. Caroline has been with Ariad for the last two years leading local […]

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Top 10 Most Influential Brands In Canada [Ipsos Reid] #FFWD2016

By Dave Forde / February 1, 2016

Continuing on its long standing trend, Ipsos Reid recently announced its 2016 Top 10 Most Influential Brands in Canada during the annual Fast Forward Advertising and Marketing Week. Most Influential Brands in Canada 2015 Google Apple Microsoft Facebook YouTube Visa Walmart Tim Hortons Amazon (New for 2015) Samsung So who didn’t make the list this year, unfortunately […]

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Brian Batenburg Heads Over To Globe And Mail

By Dave Forde / February 1, 2016

With more and more focus on their programmatic offering, national newspaper Globe and Mail recently hired Brian Batenburg to head up sales on their digital team. In the new role, Brian has been hired as the Programmatic Sales Manager at the Globe and Mail where he leads the digital sales team. Prior to the move […]

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Stories You Might Have Missed On PR In Canada

By Dave Forde / February 1, 2016

Here are a few stories that we covered recently on PR In Canada: Corus Acquires Shaw Media For $2.65 Billion Advertisement: Vice President, Corporate Communications and Government Affairs [Job Listing] Breaking: John Crean Appointed Managing Director Of Teneo Canada Breaking: David Scott Exits NATIONAL Public Relations PR In Canada, A Look Back At Agency Leadership […]