• Home  / 
  • Archive: January, 2016
Archive
Share

“Crushing It” In New Holland Bloorview PSA

By Dave Forde / January 28, 2016

Holland Bloorview Kids Rehabilitation Hospital Foundation rolled out a new PSA recently that is aimed at helping crush barriers for kids with disabilities. The campaign, entitled “Crushing It”, launched in print, radio, TV and digital across Ontario. The campaign, which runs until March 4, shares the stories of clients of Holland Bloorview and how they are […]

Share

Renew Life Canada Selects M&K Media As Media Buying Agency of Record

By Dave Forde / January 28, 2016

Renew Life recently selected Toronto-based M&K Media as their media buying agency of record (AOR) in Canada. As part of the assignment, M&K Media will handle all media buying strategy, planning and execution for Renew Life. Since its launch in 2002, Renew Life has focused on digestive care and cleansing with its innovative natural health […]

Share

Rory Capern Takes Over As Head Of Twitter Canada

By Dave Forde / January 22, 2016

Twitter Canada has a new person in the top seat as the news has finally broken that Rory Capern will take over for Kirstine Stewart who was promoted last year.  Rory joins from Google Canada where he was the company’s Head of Partnerships, and before that he held various positions at Microsoft Canada. At Microsoft […]

Share

It Begins On Monday, FFWD Advertising & Marketing Week 2016

By Dave Forde / January 22, 2016

Our industry’s sole constant is change. Unpredictable, accelerating, disruptive change — and to succeed, we must not only accept change, but embrace it. We will never master change, but we can acquire the tools and perspectives necessary to participate in change, crafting it and leading it, as we forge new paths for our clients and […]

Share

Groupe Média TFO Adds Power To Its Leadership Team

By Dave Forde / January 22, 2016

Groupe Média TFO‘s announced this morning that the premium French-language network has strengthen its leadership team with the promotion of Julie Caron as its new Chief Digital Learning Officer and the appointment of Magalie Zafimehy as its new Chief Marketing Officer. Julie Caron first joined the TFO as their Liaison and Training , Eastern Ontario […]

Share

Welcome The 2015 Marketing Hall of Legends Inductees…

By Dave Forde / January 22, 2016

Last night the AMA Toronto held its annual Marketing Hall of Legends where they took time to honor Canadians who have dedicated themselves to excellence in marketing. A packed room of  marketers, media, agencies and academics joined as we welcomed 2015 inductees Jeanne Beker, renowned entrepreneur Joe Mimran, research innovator Luke Sklar and the late, famed Canadian […]

Share

Breaking: Former Kia Ex Named VP Of Marketing And Business Development At Cyclone Toronto

By Dave Forde / January 19, 2016

Full service creative agency Cyclone Toronto has announced that Marc Desgroseilliers has been appointed the agency’s new Vice President of Marketing and Business Development.  Prior to joining, Marc was National Marketing Manager of Kia Canada Inc. He first joined Kia in 2008, and worked in various role since that time, including helping to grow the Kia business by […]

Share

Alibi Entertainment Appoints Maureen Norman As Director of Sales and Marketing

By Dave Forde / January 18, 2016

Alibi Entertainment has just announced that Maureen Norman has been appointed the company’s new Director, Sales and Marketing for Alibi Branded, Alibi Entertainment Inc.’s branded entertainment division. In her role, Maureen will oversee the development, creation and production of short form digital content for consumer brands and seek out cross-platform integration opportunities. Prior to joining she […]

Share

Content King? Content Is Pawn.

By Angus Frame / January 18, 2016

Guest Post: Angus Frame is an Agile digital media executive. Builder. Collaborator. Strategist. You can connect with Angus on LinkedIn or Twitter. Contrary to the claims of a narrow-minded niche group of digital strategists, content is not king. Content is pawn. The metaphor is intentional — the elements that must come together to build strategies for a digital world are akin to the […]