When the team behind Pearl Morissette was looking to grow its brand awareness, the Ontario winery turned to Mackie Biernacki. They were very clear to stress one key request for Mackie Biernacki, “Don’t turn us into something we are not.” For the winery, this was a critical aspect to consider as the brand was looking for a new agency partner and factored into the decision to select Mackie Biernacki as branding agency of record (AOR).
Pearl Morissette Names Mackie Biernacki As AOR
BY:
Dave Forde
December 9, 2015
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