Closing The Digital Gap, Post-it Helps Students Get Organized

Post-It_3As they aim to bring more awareness with post-secondary students Post-It recently rolled out its Post-it Get Organized Campaign, which included a strategy to bridge the divide between their analogue and digital worlds.  Blog post_23M’s Post-it Brand Tweet Machine was created and used in a tour through six Ontario Colleges and Universities in September and October 2015. Some aspects of the campaign included:

  • Tweet why you love Post-it and get your sample pack from the Tweet Machine
  • Engage Students through on-site ambassadors
  • Amplify through social media
  • Bridge the analogue divide through a live share wall where students could leave messages written on Post-it® Notes