Addicted To Mobile, Millennials Spend One Day Per Week On Devices [Survey]

BY: 

Dave Forde
November 19, 2015

Is your smartphone the last thing you look at each night, and the fist thing you grab in the morning? Do you start to sweat if you realize you do not know where you phone is? Well if you are a millennial (aged 16-30) then you are probably in a group of people who spend 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a year. This all according to a new study of over 60,000 internet users worldwide from global research consultancy TNS.

MillennialsThis rises to 4 hours a day in China and 3.8 hours a day in Malaysia, where digital access is mobile-driven; 94% and 95% of the internet population in these countries respectively now own a smartphone.

Canadian millennials, significantly ahead of their counterparts globally, split their time between watching videos and online TV which accounts for 46% of device time with 76% engaging on a daily basis (only 59% globally), browsing social media platforms Canada 72% vs. 63% global, and online shopping (14%), up from 10% in the US. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than previous generations.

In today’s fragmented media landscape, Canadian millennials are using even more platforms across IM, social and traditional channels. More than 6 in 10 (64%) of 16-30 year olds use instant messaging every day, up from 47% last year, while more than two hours a day are spent watching video on-demand and TV shows on the internet.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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