Bell Media Gets Warm With Danier

Erica WarkBell Media announced a new partnership this week with apparel retailer Danier and their agency of record Geomedia for a new campaign featuring segments on several Bell Media platforms. The campaign is called Discover How Danier Does Winter, and began on Nov. 2 and runs through Dec. 27, with in-show integrations on key CTV programs, promos on Bell Media radio stations, features in digital newsletters, and on-air and online sponsorships.

ETALK, THE MARILYN DENIS SHOW, and THE SOCIAL will participate in the How Danier Does Winter Campaign along with Bell Media’s radio and online properties.