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Best Buy Wants To Help This Holiday Season With The “Gift”

By Dave Forde / November 26, 2015

Best Buy is rolling out its new holiday campaign and it is all about the excitement of giving and receiving that perfect gift. Christmas is always a very busy time of the year and with that in mind Best Buy wanted a campaign that would stand out from all the holiday commercials featuring specific tech gifts. The […]

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Vichy Rolls Out eCommerce Site

By Dave Forde / November 26, 2015

Dermo-cosmetics manufacture VICHY Laboratories, a subsidiary of L’Oréal announced the launch of VICHY.CA. The new site offers Canadian women full-time access to its expert advice which builds upon the brands over 80 years of skin care expertise. For the first time, VICHY is making it possible to buy its products online, while offering customized skin diagnostics, as well […]

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Mindshare Named AOR For Unilever

By Dave Forde / November 24, 2015

After a major global review, Mindshare got the nod this week that will see the media agency appointed by Unilever to handle the brand’s business which extends across over 60 markets including Canada.

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Rogers Media Pays $200,000 Anti-Spam Fine To CRTC

By Dave Forde / November 24, 2015

When you are Canada’s largest telecommunications company, you are someone going to end up making a mistake or two along the way. Unfortunately for Rogers this will costs the company $200,000, as they have been hit by a fine by the The Canadian Radio-television and Telecommunications Commission (CRTC) as part of an undertaking to resolve […]

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Survey Shows Omnichannel Is In, Traditional Shopping Is So Yesterday

By Dave Forde / November 18, 2015

Blackhawk Network released the results from a survey this week that shows consumers want a convenient shopping experience this holiday season and will be using a mix of traditional, online and mobile ways to shop as a result.  The survey took a look at how consumers research, purchase and give gifts as well as their mobile and […]

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Earnings: theScore Reports Q4, Mobile Web Up 32%

By Dave Forde / November 17, 2015

We are pretty sure that John Levy and the rest of the crew over at theScore are celebrating their Q4 F2015 earnings as the company has revenue of $2.9 million in , an increase of 63% compared to the same period in 2014.  Advertising revenue also increased by 89% compared to the same period in F2014. Audience for […]

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Shoes.com Makes Your Shopping Experience More Intelligent

By Dave Forde / November 17, 2015

Shoes.com, the company alone tells you what they do. It has grown to become one of the largest online footwear and apparel retailers, and with their new partnership in place they want to make your shopping experience easier. Shoes.com has partnered with Sentient Technologies to leverage the company’s intelligence (AI) technology to create the first […]

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Toronto Maple Leafs And Toronto Raptors Partner With Airbnb For Unique Overnight Experience At Air Canada Centre

By Dave Forde / November 17, 2015

The leader in community-driven hospitality services, Airbnb, is teaming up with Hockey Hall of Fame member and Toronto Maple Leafs legend Doug Gilmour and Maple Leaf Sports & Entertainment (MLSE), to provide one winner and a guest an ultimate sports weekend experience at Air Canada Centre. The winner and a guest will get special access to […]