In Realignment, Yellow Pages To Cut 300 Jobs

BY: 

Dave Forde
October 9, 2015

In what they are calling a corporate “realignment,” Yellow Pages has announced the company will be cutting 300 jobs by the end of the month as they look to trim offline operations and move away from their print directories to more online products.  The 300 jobs are said to represent 10 per cent of Yellow Pages’ work force and will be management positions that no longer are aligned with its new digital strategies.

During their most recent quarterly earning the company’s  revenue fell 7.2 per cent, year over year, while print revenue fell 21.2 per cent. However, digital traffic visits increased by 5.6 per cent and added customers at a faster rate, both of which are key metrics for its future.

Back in 2012 Yellow Pages actually issued a press release stating the will be embracing digital, but never made any significant moves since then.  Better late than never?

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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