Netflix continues to be the leading application in Canada accounting for over 34% of video downstream traffic in the peak evening hours. Just four years ago, Netflix accounted for only 13.5% of evening traffic in Canada.
With new streaming entrants such as shomi and CraveTV entering the market, P2P file sharing continues to see declines, and now accounts for just 11% of total daily traffic, a decline from levels above 15% observed last year. Earlier this year shomi opened up its service to allow for anyone across Canada to become a customer and user of the service which is a clear sign they are looking to grow and become a bigger competitor to Netflix.
Canadians also love photos as Instagram and Snapchat are among the top-5 applications used by Canadians on all networks observed. YouTube continues to be the single largest source of mobile traffic, accounting for over 22% of downstream traffic.