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Kobo Rolls Out Loyalty Program

By Dave Forde / September 30, 2015

Today, Rakuten Kobo has introduced Kobo Super Points, a new loyalty program designed to celebrate the love of reading. Now Kobo customers can instantly earn points with every eBook and magazine they purchase online or with Kobo’s reading app, which can be redeemed from a catalogue of more than one million titles across a variety […]

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La Presse Cuts Jobs As Part Of Digital Transformation

By Dave Forde / September 24, 2015

Last week La Presse announced it was going to stop producing its daily addition of print newspapers, and instead will publish news through its mobile app and a print version would only be available on Saturday’s which should be no surprise to regular readers of Profectio.  Toronto Star also issued a press release indication that […]

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Netflix Continues To Dominate, But Are shomi Or CraveTV Catching Up [Report]

By Dave Forde / September 24, 2015

Broadband and network solutions provider Sandvine released its report on global Internet usage trends today, with data collected as part of the company’s Global Internet Phenomena Program. Netflix continues to be the leading application in Canada accounting for over 34% of video downstream traffic in the peak evening hours. Just four years ago, Netflix accounted for only 13.5% of […]

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CBC & Fullscreen Unit On Multi-Year Digital Media Partnership

By Dave Forde / September 23, 2015

CBC and Fullscreen announced a new multi-year digital media partnership today, the CBC|Fullscreen Creator Network will aim to empower the next generation of storytellers in Canada. The partnership will allow the broadcaster to extend its audience reach, national footprint and sales opportunities with Fullscreen’s extensive expertise in developing and supporting digital content creators to build a […]

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Bye Bye Olive Media, Prepares To Shut The Doors

By Dave Forde / September 17, 2015

Yesterday La Presse announced a major shift as they planned to stop the printing of their Monday – Friday edition of newspapers and opt for a digital version instead.  They also announced that the Olive Media staff “will now be absorbed into the La Presse team as of January.”  A press release was issued later in […]

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As Digital Dominates, La Presse Kills Its Daily Print Edition

By Dave Forde / September 16, 2015

No one is saying print is dead (not yet at least), but there can no longer be a debate that the print industry has suffered over the years as the costs of print continue to increase. As media outlets around the globe scramble to discover what the future of their publication will look like La Presse started to dig […]

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Government of Canada Selects AdGear For Digital Advertising Solutions

By Dave Forde / September 16, 2015

Montreal-based AdGear has been selected by the Government of Canada as part of a new advertising contract.  In the deal, AdGear will be responsible for providing advertising technology infrastructure to enable cross-channel programmatic media buying for government departments. AdGear will supply the Government with the a number of their advertising solutions including AdGear Trader DSP; AdGear Trader DMP; AdGear […]

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Breaking: Ramping Up For New Offering, Delvinia Expands Management Team

By Dave Forde / September 16, 2015

Delvinia has just announced a few changes to the agency’s senior management team as the firm increases its focus on creating and commercializing next generation digital products and services. Steve Mast, current President of Delvinia has been appointed Chief Innovation Officer.  Steve will continue to head Delvinia’s consulting practice, will also lead the Delvinia innovation agenda […]