Stanfield’s, the iconic Canadian underwear brand has selected Extreme Group as its new Agency of Record (AOR,) marking the beginning of a new relationship between two national companies based both in Nova Scotia.
This marks the first time the two brands have worked together.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.