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WIND Mobile Appoints Glen Campbell As New Chief Commercial Officer

By Dave Forde / July 28, 2015

This week WIND Mobile announced the appointment of Glen Campbell as its new Chief Commercial Officer (CCO). Glen will report directly to WIND’s CEO Alex Krstajic, Campbell will be responsible for WIND’s sales and distribution, marketing, brand & communications and customer care operations. Glen comes to WIND Mobile from Bank of America Merrill Lynch, where […]

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Acquisio Appoints Two Executives, Adds New Chairman

By Dave Forde / July 28, 2015

Montreal-based Acquisio announced some Executive changes this week, as well as the appointment of a new Executive Chairman. David McIninch who originally joined Acquisio’s as Vice President of Marketing, has been appointed Chief Revenue Officer. David brings nearly 15 years of marketing and leadership experience to Acquisio. The newest member of the Acquisio management team, David spent the better […]

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Jordan Doucette Returns To Taxi As Executive Creative Director

By Dave Forde / July 27, 2015

As advertising agency Taxi continues to shuffle its executive ranks, Jordan Doucette has made a return back to the agency once again as Executive Creative Director. Jordan left Taxi back in May 2014 when she joined Edelman Canada. Jordan first joined Taxi in in 2006 as a Copywriter and worked her way up the ranks.

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American Standard Canada Promotes Michael Del Guidice To Director of Marketing

By Dave Forde / July 20, 2015

American Standard Brands Canada has announced the promotion of Michael Del Guidice to Director of Marketing for the company’s Canadian division based in Mississauga. In his role, Michael will be responsible for developing and implementing marketing strategies and programs for key brands including American Standard and DXV, that will continue to build brand presence in […]

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JUST EAT Canada Eats Its Competition, Acquires Orderit.ca

By Dave Forde / July 20, 2015

As they look for further growth, JUST EAT Canada has just announced they have acquired fellow food ordering and delivery platform, Orderit.ca.  JUST EAT Canada’s presence extends across Canada including Toronto, Vancouver, Calgary, Montreal with more than 5,000 restaurants within their system. Terms of the deal were not disclosed.

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Groupe Média TFO Selects Cossette As AOR

By Dave Forde / July 20, 2015

Groupe Média TFO, a French-language educational media agency, has hired Cossette to provide advertising, marketing and communications services for a three-year term. As part of the deal, Cossette will handle the expansion of Groupe Média TFO’s brand, its franchises and platforms in Ontario, Quebec, and wherever there is a need for high quality French-language educational resources.

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Breaking: w.illi.am/ Acquired By Paris’ Valtech SE

By Dave Forde / July 8, 2015

As agency acquisition week continues here (first, second) we now have a third agency in Canada that has been acquired as Montreal-based w.illi.am/ has been acquired by Valtech SE.  w.illi.am/ launched in 2008 and has clients such as Bombardier, Mary Kay, Yellow Pages, back in July 2011 Annie Levesque, Damien Lefebvre were appointed Co-Presidents of the agency. Valtech SE […]

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Jim Beam Gets Ready To #MakeHistory With Millennial’s On Spotify

By Dave Forde / July 7, 2015

In their latest campaign, Jim Beam is tapping into Canadian Millennial’s and their love of music by offering them the chance to #MakeHistory via Spotify’s new Emerge campaign which launches for the first time in Canada today.  As part of the offer, Spotify users have the opportunity to choose from 13 emerging Canadian artists and vote for […]

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Taxi Takes Over Young & Rubicam

By Dave Forde / July 7, 2015

WPP owned advertising agency Young & Rubicam (Y&R) is folding its brand under sister agency Taxi Canada, with both agencies operating under the Taxi brand with its office located in downtown Toronto.  Y&R also has offices in Vancouver, Calgary and Montreal will remain unaffected by the change. The move is an attempt by the agency to […]