Melanie Dunn, President of Cossette’s Quebec operations for the past two years, has now been appointed President and Chief Executive Officer of Cossette, Canada.
“This business is all about talent and great leadership and Melanie has demonstrated both qualities,” says Brett Marchand, President and CEO of Cossette parent company Vision7 International. “Most importantly, she has helped foster that within Quebec. She is now ready to share that leadership across the entire organization by taking on a broader role within the company.”
Melanie, who has been with Cossette for 15 years and whose roots are in CRM, reflects the changing priorities and focus of the marketing communications industry as it continues to adapt to a new reality where technology has transformed everything and where the possibilities are infinite. Dunn represents a new, emerging generation both within the industry and at Cossette.
Since first joining in 2000, Melanie has quickly risen through the ranks at Cossette, under her leadership, the Montreal and Quebec City offices have performed extremely well both in terms of communications product and growth, adding a number of prestigious new clients to the agency roster, including Aeroplan, Royal Canadian Mint, Via Rail and TELUS.
Melanie will continue to report to Vision7 CEO Brent, who will also maintain a senior executive role as CEO of Cossette North America.
She will continue with her executive role as a member of the Vision7 Executive Management Team. Her promotion to Cossette CEO comes five months after the majority of the North American assets of Vision7 was acquired by Beijing-based BlueFocus Communications Group, whose entire international businesses are currently operated by BlueFocus International, a dedicated organization aiming to realize the whole group’s vision of globalization. Having Vision7 join the BlueFocus family is an important strategic move for the company.