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Smak Appoints Nikki Hedstrom As President

By Dave Forde / June 23, 2015

smak announced this week the appointment of Nikki Hedstrom as President, effective immediately. Founding partner Claire Lamont will continue on in an advisory role, as well as sit as the agency’s Chair of its newly formed Board of Directors.  Nikki first joined the agency in August 2008 as an Account Planner in their Vancouver office […]

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ZenithOptimedia Says, Internet Ad Spending Will Over Take TV Very Soon

By Dave Forde / June 23, 2015

Readers of Profectio should not be surprised to hear Zenith Optimedia’s latest predictions that calls for Internet advertising to surpass that of TV advertising in the next 2 – 3 years.  With more consumers using mobile devices such as smart phones and tablets the Internet has become the “do all things” as people consumer more […]

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Streamlining Operations, Postmedia Shuts Down QMI Agency

By Dave Forde / June 17, 2015

News came out yesterday internally that Postmedia Network shut the doors on its QMI Agency, the news wire service the company recently acquired from Quebecor.  Fortunately the move does not impact a great deal of the staff, and said to only effect a total of 10 individuals, 9 full-time and 1 part-time. The service was first […]

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Molly Lindblom Appointed Vice President of Marketing At WANTED Technologies

By Dave Forde / June 15, 2015

WANTED Technologies, a supplier of real-time market intelligence and analytics for staffing and talent sourcing professionals, announced today the appointment of Molly Lindblom as its newly created position of Vice President of Marketing.  In the new role, Molly will spearhead the growth and evolution of WANTED’s business and product lines, increasing penetration of WANTED Analytics among […]

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Breaking: Markus Templer Appointed Director of Sales for Gravity4 Canada

By Dave Forde / June 15, 2015

Gravity4, the company that looks to “simplify marketing by humanizing the fundamental components behind it,” through its integrated marketing offering is aggressively looking to expands its market share.  As part of that strategy,Gravity4 has appointed Markus Templer to the role of Director of Sales for Canada. You may recall we broke the story when Markus […]

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Mansfield Adds Payne As Director, Strategy & Engagement

By Dave Forde / June 11, 2015

Toronto-based Mansfield Inc., has announced that Jeff Payne has joined the firm as Director, Strategy & Engagement.  Prior to joining, Jeff was Global Partnerships team at Maple Leaf Sports & Entertainment (MLSE). He brings nearly a decade of experience in partnership marketing – specifically, developing and delivering fully integrated marketing programs that have been recognized with […]

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Jason Thomas Joins Lucidia As Associate Creative Director

By Dave Forde / June 11, 2015

Integrated marketing communications agency Lucidia has appointed Jason Thomas as Associate Creative Director. In the new roll, Jason will be involved on key Lucidia clients including Fairmont Raffles Hotels International (FRHI), DUCA Financial Services Credit Union, the Ontario Tourism Marketing Partnership Corporation (Northern Ontario office), Northern Credit Union, and Concord Premium Meats (MarcAngelo Foods) and […]

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Will You Be There? Sports Mobile Summit Takes Place June 17 & 18

By Dave Forde / June 11, 2015

We’re just two weeks from Sports Mobile Summit on June 17-18 in Toronto and we have 8 discounted conference passes available for you and your clients. Here’s a quick sample of who will be at the conference: Tech Giants – Apple, Twitter, Yahoo Broadcasters – TSN, CBC, Rogers SportsNet Teams – Toronto Blue Jays, Toronto […]

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Party Time, June 18th, PR In Canada’s 2nd Annual Summer Party

By Dave Forde / June 11, 2015

Looking to network? Interested in making some new connections?  PR In Canada (our sister publication) will be holding its 2nd Annual Summer Party next Thursday, June 18th.  Tickets are still available, get yours now and meet us on the rooftop of Maison Mercer. Event management for PR In Canada’s 2015 Top 30 Under 30 Awards […]