Growing a global presence is Cummins & Partners’ ultimate goal. It recently launched in the U.S., opening an office in New York City, and seeing an opportunity for further growth, it’s now out to conquer the Canadian market. However, for agency founder and Global CEO Sean Cummins, the move to Toronto is just as nostalgic as it is strategic. It’s a homecoming for Cummins, who was born and lived in Toronto until moving to Australia with his family at the age of 10. Living in the land down under, he’d go on to build a very successful career as a creative luminary in the Australian advertising industry, selling his first agency to Sapient in 2009, launching Virgin Airlines in Australia with Sir Richard Branson, opening Cummins & Partners in Melbourne in 2011.
“Canada has a very talented creative pool, the market is very similar to Australia’s, plus it’s a country to which I still feel very much connected,” said Sean Cummins. “I’m excited for the agency I launched to make an impact in the country where I was born. It feels like I’m coming home.”
Cummins & Partners is a creative agency that builds enduring brand platforms that inspire action. It also very much believes in challenging the status quo, in running to the fire not away from it. At the helm of Cummins & Partners Canada are Toronto partners Dave Carey, former Partner-Client Service at Union Creative and Senior Vice President Client Services at Lowe Roche, and Andrew Shortt, formerly a founding partner at HQvB. They will guide the growth of the Canadian arm of the agency and ensure it lives up to the Cummins & Partners legacy of disruption.
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