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Breaking: Heather Gordon Appointed Director Digital Sales At CBC

By Dave Forde / April 29, 2015

The Canadian Broadcasting Corporation, better known as CBC saw a lot of changes last year, but over the last six months broadcaster has been investing heavily in talent (like here, here and here) and partnerships to bolster their digital offering. We have now learned that CBC has hired Heather Gordon as their new Director Digital […]

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Breaking: Spin Master Appoints Michelle Kellner As Senior Director, Global Digital Marketing & Experiential

By Dave Forde / April 29, 2015

Global toy maker Spin Master has hired Michelle Kellner As the company’s new Senior Director, Global Digital Marketing & Experiential with a big mandate to help further expand the brands reach and scope. Prior to joining Michelle was VP Sales, Print, Digital & Integration at ZoomerMedia; Director of Sales, Chatelaine & Châtelaine, Category Director, Women […]

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Diving Deeper Into Content Marketing, ScribbleLive Acquires Appinions

By Dave Forde / April 15, 2015

Toronto-based ScribbleLive was quite for a while, but looks like since their $12M in funding back in October of last year the company is becoming a big more aggressive to gain marketshare. Today, the company has announced it has acquired Appinions, a maker of an influence analytics marketing platform built on patented natural language processing and social […]

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Lowe Roche Appoints Campeau And Dack As Co-Presidents

By Dave Forde / April 10, 2015

Lowe and Partners announced the promotions of Marie-Lise Campeau and Jeff Dack to co-lead Lowe Roche, the global network’s Toronto operation. In their new roles, Marie-Lise has been named Co-President, Chief Operating Officer, responsible for agency operations, account management and production excellence; Jeff has been named Co-President, Chief Strategy Officer, responsible for client strategy, creative […]

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sandbox Expands Into Canada With Merger Of ONE Advertising

By Dave Forde / April 10, 2015

As they look to expand their offering, advertising agency sandbox announced the addition of three advertising agencies to its growing network: McCormick Company, ONE Advertising, and Underline Communications. With these new additions, sandbox will comprise 337 employees with a substantial presence in eight U.S. and Canadian cities: Chicago, Kansas City, New York, Toronto, Los Angeles, […]

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Michael Kors Launches New eCommerce Website

By Dave Forde / April 10, 2015

This week Michael Kors launched a new ecommerce website for Canadians, www.MichaelKors.ca just in time for Mother’s Day. The fashion brand’s new site reflects the brands that Canadian consumers have come to know and love, and offers an exceptional breadth of product, including items available exclusively online. There will also be a rich assortment of […]