Breaking: Mosaic Dives Deeper Into Activation With Acquisition of Launch!

BY: 

Dave Forde
February 10, 2015

rp_make-a-deal.jpgAcosta Mosaic Group (AMG) North America has just announced that Mosaic has acquired Launch!, a privately owned, Canadian-based experiential marketing and retail activation agency. This is a strategic acquisition which will help arm Mosaic with a broader range of marketing solutions to clients across Canada specifically in the experiential marketing area of business.
“Launch! currently dominates the Canadian market when it comes to the retail sampling activation business which is a perfect complement to our capabilities” said Jeff Rogers, President of Acosta Mosaic Group (AMG) North America. “This acquisition will allow us to offer this highly valued service to our clients, while increasing our retail footprint across the country.”

The Launch! brand will now operate as a business unit of Mosaic and currently employs 1,575 (75 full-time and 1,500 field) employees.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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