Breaking: Mosaic Dives Deeper Into Activation With Acquisition of Launch!

rp_make-a-deal.jpgAcosta Mosaic Group (AMG) North America has just announced that Mosaic has acquired Launch!, a privately owned, Canadian-based experiential marketing and retail activation agency. This is a strategic acquisition which will help arm Mosaic with a broader range of marketing solutions to clients across Canada specifically in the experiential marketing area of business.
“Launch! currently dominates the Canadian market when it comes to the retail sampling activation business which is a perfect complement to our capabilities” said Jeff Rogers, President of Acosta Mosaic Group (AMG) North America. “This acquisition will allow us to offer this highly valued service to our clients, while increasing our retail footprint across the country.”

The Launch! brand will now operate as a business unit of Mosaic and currently employs 1,575 (75 full-time and 1,500 field) employees.