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GroupM Signs With Microsoft Advertising Canada For Exclusive Ad Deal

By Dave Forde / January 29, 2015

Microsoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of the exclusive partnership, GroupM and its agencies will have access to Microsoft’s newest multi-screen offerings for the first quarter of […]

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SAVE $50 On 2015 Marketing Hall Of Legends Tickets NOW [Promo Code]

By Dave Forde / January 29, 2015

As the 2015 FFWD Advertising & Marketing Week nears the close, there is one more big event, the annual Marketing Hall of Legends which brings together marketers, media, agencies and academic communities from across the country to select those candidates whom they feel meet and exceed these criteria. Marketing Hall of Legends graciously extending a […]

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Happy Data Privacy Day, 34% Canadians Concerned About Security

By Dave Forde / January 29, 2015

Yesterday was Data Privacy Day, which is an International moment where privacy professionals, corporations, government officials, academics and students around the world highlight the impact that technology is having on our privacy rights and underlines the importance of valuing and protecting personal information.  As part of the day, the Office of the Privacy Commissioner of Canada […]

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What If….Google Became A Canadian Wireless Provider

By Dave Forde / January 29, 2015

Fact – Google has its hands in EVERY internet-enabled opportunity today and tomorrow, from browsers, laptops, smart phones, Google Glass to self-driving cars. Fact – Google has been quite successful at cracking the advertising code where they can provide a service and monetize the user base and while making that service free (or in some […]

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Breaking: Seevibes Opens In Toronto, Adds New VP of Strategic Development

By Dave Forde / January 28, 2015

As we mentioned earlier this morning, Seevibes was scheduled to announced some big company news today. We now have it confirmed the Montreal-based company has opened its third office, this time in Toronto, Canada. As they continue to be growth mode they have also announced that Franz Fontaine has been appointed the company’s Vice-President of […]

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Top 10 Most Influential Brands In Canada [Ipsos Reid] #FFWD2015

By Dave Forde / January 28, 2015

Like clock work, Steve Levy, Chief Operating Officer at Ipsos Reid Canada took the stage as part of the annual FFWD: Advertising & Marketing Week to announced its annual, and once again Google took the top spot. Most Influential Brands in Canada 2014 Google Microsoft Facebook Apple YouTube Walmart Visa Tim Hortons Samsung *NEW to […]

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Watercooler: Seevibes Is Preparing For Something Big

By Dave Forde / January 28, 2015

We are hearing some buzz about Seevibes, the social media analytics company that helps measure TV audiences. What could the news be? A new round of funding? An International expansion? Or maybe the company has been acquired by someone such as Google or Twitter – the last one would make sense. Then again Nielsen current […]

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SapientNitro Toronto Appoints Michael Murray As Creative Director

By Dave Forde / January 26, 2015

SapientNitro has named Michael Murray as its new Creative Director in Toronto. Prior to joining Michael was Executive Creative Director at Crispon Porter + Bogusky, prior to that Chief Creative Officer and Partner at Blammo. Michael is an award winning director with over 20 years of industry experience.

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Rise Of The Machines, Will Programmatic Kill Ad Sales At AOL?

By Dave Forde / January 26, 2015

Various rumours have been floating that AOL is preparing for some big changes to its advertising sales team, no specific head count number or which offices will be impacted has been officially released, and we are not certain how the pending re-org will impact AOL Canada.  Of course when these type of rumours get out […]

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Breaking: Sarah Bradley Leaves Yahoo, Joins Google Canada

By Dave Forde / January 26, 2015

After almost nine years with the company Sarah Bradley is turning in her purple employee badge and looking up Chrome browser.  As we mentioned last week Yahoo Canada has had numerous employees leave the company over the last year, and we have now had it confirmed that Sarah is also leaving the company and will be […]