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Hyundai Canada Selects FUSE Marketing As AOR

By Dave Forde / December 9, 2014

After a competitive pitch, Toronto-based FUSE Marketing was recently selected as Agency of Record (AOR) for Hyundai Auto Canada Corp. As part of the new assignment which began earlier in the year, FUSE has been focused on a number of new initiatives for the auto maker, some of the project include the creation of a […]

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Confirmed, SAY Media Exits Media Business, Layoffs Hit Canada

By Dave Forde / December 9, 2014

Last month SAY Media announced further plans to adjust their business model get our of the media business as they continued to sell off properties they owned such as ReadWrite and xoJane. The company has been in a shift for over a year, you may recall back in May 2013 they laid off 10% of […]

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2014 CMA Awards, And The Winners Are…

By Dave Forde / December 8, 2014

They collaborated, they created, they conquered, and here are the winners of the 2014 Canadian Marketing Association (CMA) awards: Advertising Automotive Mazda Canada, Massive Test Drive, JWT Canada Volkswagen Canada, Once More: The Story of VIN 908347, Red Urban Volkswagen Canada, The Beetle 3-Track “WOTE”, Red Urban Business Products & Services Canadian Real Estate Association. […]

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DDB Canada Montreal Appoints Monique Brosseau & Etienne Bastien

By Dave Forde / December 4, 2014

David Leonard, National president and Chief Operating Officer of DDB Canada has just announced the appointment of  Monique Brosseau as Vice-President Managing Director, Etienne Bastien as Vice-President Creative Director and National Co-Creative lead on Volkswagen.  This is part of a larger move as the agency begins its relationship with Volkswagen Canada as their Agency of Record […]

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Bell Media’s CraveTV, Stone Age Model In Fragmented Future

By Dave Forde / December 4, 2014

It is no secret that Netflix has created and executed a business model that resonates with consumer, just take a look at the company’s revenues and growing user base. Netflix has managed to disrupt the traditional cable TV and satellite providers across North America. While Bell Media was out celebrating their new online video service CraveTV yesterday […]

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Weather Network Turns Up The Heat With 2nd Annual Fashion Show [Pics]

By Dave Forde / December 3, 2014

“Oh the weather outside is frightful,” (ok, you know the song) but Weather Network decided once again to turn up the heat as they presented their second annual fashion show, and we have the pictures from the night.  With a strong year behind them of strategic partnerships and sales, Paula Presley and her team took time […]

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Shazam Selected Tapped Mobile As Canadian Ad Rep

By Dave Forde / December 3, 2014

As music app Shazam looks to expand the company’s revenue, they have announced a new strategic partnership with Toronto-based Tapped Mobile as the exclusive advertising representative for Canada.  The app has been a bit hit as it allows users to immediately connect offline TV and music experience to online, immersive discovery, special offers, and find delightful extras. […]

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Intel Acquires Montreal’s PasswordBox

By Dave Forde / December 1, 2014

As they continue to expand n their interest in security solution, Intel acquired Montreal-based PasswordBox for an undisclosed sum.  PasswordBox makes a cross-platform identity management service which allows users to store their passwords for easier and safer access. PasswordBox was founded in  2012, with 48 employees and headquartered in Montreal, Quebec. All current employees have […]