CBC News and The Weather Network have just announced a new content sharing agreement, the new deal starts on December 8th, national weather forecasts on select CBC News television properties will be provided by The Weather Network’s team of meteorologists and on-air personalities, while The Weather Network will gain access to CBC News weather-related stories, analysis, and video content for use across its platforms.
“CBC News is a trusted source for news and information, and we’re pleased to be joining forces with another trusted brand and reaching and engaging new audiences across the country,” said Jennifer McGuire, General Manager and Editor in Chief, CBC News and Centres. “CBC is always finding ways to deliver content to Canadians in more innovative and efficient ways, and this new partnership with The Weather Network is a reflection of that,” added Neil McEneaney, Chief Business Officer, CBC English Services.
As part of the agreement, The Weather Network also gains access to CBC News’ reports and content, including all news weather-related stories and video for The Weather Network’s various platforms (TV, online, and mobile).