Mirror Mirror On The Wall, Where Is The Biggest Ad Spending Of Them All? [Report]

BY: 

Dave Forde
November 7, 2014

Mirror Mirror“Mirror mirror on the wall,” where will be biggest ad spending be of them all?
According to some new data from Forrester Research, online advertising spending will overtake tv by 2016 in the US (which we can assume would be similar in Canada). They further predict that online marketing is expected to reach $103 billion in 2019 due in part to a 13 percent average annual growth, compared with $86 billion for TV. They also suggest that digital ads by 2019 will account for 36 percent of all ad spending, above 30 percent for TV.

While TV continues to be the biggest advertising platform today, there is a huge shift to the digital world that has already taken place, just ask Bell Media or Rogers/ Shaw Media, who are all investing millions into new online video streaming services. Audiences want more on-demand options, and they want to be able to watch videos when they want, and where they want, Netflix has already proven this model can be a success.

Forrester Research - Online Ad Spending 2016
Be sure to also check out – Up, Up, And Away As Online Ad Revenues Surpasses TV In Canada [Report]

Forrester also found that adults in the US already spend 52 percent of their total media time on the Internet during a typical week (including personal and work), up from 45 percent in 2009. Comparatively, TV time is down to 32 percent this year from 34 percent five years ago.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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