o.b. Wants Canadian Women To “Give Us One Period.

BY: 

Dave Forde
October 28, 2014

o.b. MicrositeAs they roll out their latest campaign called, “Give Us One Period,” o.b. tampons is looking to engage with Canadian women in hopes they will switch their tampon brand.  This is the first significant marketing activity for the o.b. brand in several years and in a fully integrated campaign that features a pilot program with digital vending machines, product trial, a rate and review program, social, digital and out of home media.

“o.b. is a brand with an extremely loyal following, but we need to educate non-users on the brand’s benefits,” says Christine Jew, Brand Manager, Energizer Personal Care. “Our ‘Give us one period’ campaign is designed to encourage non-users to give o.b. tampons a try.”

Located in select high traffic university campus bathrooms, Twitter-activated o.b. tampon vending machines dispense free samples to women who tweet at @ob_Canada.   As the Twitter vending machines dispense o.b. tampon samples,  is responsible for connecting with all users on Twitter and managing the @o.b._Canada handle. Additionally, to harness the influence of loyal brand advocates and encourage influential new users, Paradigm PR created a rate and review program with top Canadian bloggers.

Online, the ‘Give us one period’ campaign is shared through the www.giveusoneperiod.ca microsite.

Agency Behind WinningLunchCombo.ca Campaign:

[private_Silver]

Advertising – JWT
Direct Mail – 6Degrees
Media Buying – MEC
Microsite – Real Interactive
Program – Boom! Marketing
Public Relations & Social Media – Paradigm Public Relations
[/private_Silver]

[ad name=”Event: Social Success”]

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>